People in the UK Like to Save
LG Electronics recently held a small study on the app preferences of smart phone users in the UK and according to their findings; it appears that locally, people prefer to save.
With more and more app enabled smart phones in the market, LG has seen it fit to understand and learn what kinds of apps people tend to gravitate towards. Despite the constant messages from various economic leaders that that the recession is over, people still prefer to take the cheaper road of finding more ways to pinch down on the spending.
It’s a great thing actually, as such a mindset allows for better and wiser decisions for actually making purchases. The same applies to apps. The study has shown that people like apps that save money and time over other categories. The third on the list is the apps for physical fitness and emotional health (as well as mental well being). Fourth would be practical guides and directions to places to go to and last on the list are games.
While the results may sound strange, it may also be due to the fact that the study is a matter which apps people prefer to use, not which apps they have downloaded. Ironically, most of the apps that have the most downloads do not necessarily have the most users. More often than not, some apps simply get downloaded out of sheer curiosity. Practical apps on the other hand are actually being sought after directly.
LG’s research has also shown how big the app market in the UK truly is. According to the reports, the average annual amount spent by people in the UK on apps is about £422 million. This number is expected to rise with each coming year as more and more people prefer to use smart phones over conventional handsets.